Hiring Bloggers to Create Reviews, Things Restaurant Owners Have to Consider

One big problem for SME restaurants and beverage stores, especially the standalone ones, is that there are no customers. However, on this issue, we would like to ask you this: Are there no customers or no customers know about your restaurant? Regardless of the business and the era, marketing is a major issue to which entrepreneurs have to give attention. Why is it that some restaurants situated in deep and inconvenient locations attract loads of customers? It is because that restaurant has good marketing practices. One of the very influential marketing tools impact the decisions of consumers nowadays is reviewers or bloggers.  But before you go ahead and hire your reviewers, we would like you to finish reading what we are telling you first to guarantee that hiring reviewers will attract heavy crowds of customers and rapidly boost your sales and profits.

Have them review whatever good things you have.

The first things you have to consider when you hire a blogger to write reviews are what good things, interesting stories or signature menu items your restaurant has to offer, how your restaurant differs from other restaurants and whether or not there are parts of the restaurant’s atmosphere you should present.
You need to identify unique selling points first. It doesn’t matter if you have one, two or many unique selling points. It only matters that you have some! That way you can create stories for writing reviews. If your restaurant has been opened for a long time and reviews have been written about it many times, if you want more reviews to be written, you should find new menu items to create into new selling points. Unique selling points can attract special attention and cause your reviews to fully have the marketing effects that you desire.

Is your operation ready to handle it?

It’s probably no good if your reviews cause customers to crowd your restaurant but your system is not ready, you do not have enough people on your staff or your ingredients are out of stock. Instead of being a good thing, it becomes a nightmare. That’s why the next thing you have to consider when trying to get reviews is to prepare your operation to accommodate above-average customer volumes. You need to have enough employees for your services. Your employees have to be ready to answer all sorts of customer questions. Your ingredient stock has to not run out before the restaurant closes. As for the kitchen, you need to check and make sure that your equipment are functional. And you have to ensure that your POS is working properly. Importantly, the quality of your products and the restaurant’s atmosphere have to be exactly as reviewed. You must not forget that reviews are a form of advertisement and that customers visit you based on what they so. Because of that, you have to make sure that you impress your customers and even exceed their expectations in order to turn them into regular customers who a eager to pass on the word that your restaurant is really good.

Measure results to determine blogger effectiveness.

You’re investing money to hire reviewers, so you should evaluate their performance, too, to determine how effective each blogger really is. That way you will be able to plan and allocate marketing budgets for reviews effectively. A simple method to measure their performance is to have bloggers include promotions. Blogger A handles one promotion, and Blogger B handles another promotion, etc. When customers order your promotions, you will know right away from which blogger those customers came. We have to remind you though that this performance evaluation method is for providing information in deciding on future blogger services and that the important heart of reviews still lie with communicating our restaurant’s stories to a broad audience. Customers might not seek your services at the time when your reviews are written. Instead, they might know and remember them and visit your restaurant to seek them later on when they pass by.

Choose appropriate review moments.

For every review, the restaurant owner should be inside the restaurant to inspect quality and ensure that everything inside the restaurant is ready. Every dish has to be prepared in the standard way, and you should not create anything special just for the review. That’s because if customers visit your restaurant and the food does not appear as they saw it in reviews, you could run into problems. Another important thing is to pick the right moment for your reviews. A lot of people hire reviewers to pay visits when few people are around because they think it’s more convenient that way. However, we’d like you to think about whether an empty restaurant atmosphere or a heavily-crowded and lively atmosphere is better than the other. Which picture makes you want to try out the restaurant? Of course, it’s the one with the crowded atmosphere. Therefore, choose for reviews to take place during peak hours to create a more interesting atmosphere. Communicate with bloggers about their preferred corners. The restaurant should make arrangements for them and shouldn’t be afraid of losing customers, because the important thing is the marketing effect that you desire. The restaurant’s job is to prepare everything so that the bloggers’ work doesn’t get disrupted and to ensure that customers are not impacted.

Budget is also important.

For most restaurants, when thinking about promotions or any kind of marketing format, they think about these things because their sales are poor. In other words, their sales are bad, and their circulating funds will also suffer. As a result, they become careful about potential outcomes and impacts to their circulating capital. Instead, we would like you to not think about marketing only when your restaurant’s sales are bad. That’s because the limited budget might prevent you from achieving the results that you want. Instead, plan your marketing in the beginning of the year and allocate a marketing budget every month. Continuously setting marketing budgets is better than spending chunks of money that disappear during quiet periods.

These are the five recommendations for restaurant and beverage store owners to consider when thinking about hiring reviewers. Importantly, the pictures of the menu items and atmosphere of the restaurant that are reviewed have to match reality and what you actually have.
When customers arrive, they have to see what you showed them, so don’t try to set up anything that you don’t actually have just for your reviews.